B2B SaaS Marketing Playbook
Growth Marketing Strategies for B2B SaaS Founders by Dru Riley
Behind the Book
I started coding in 2009.
Every time that I would finish a project my attention would turn to how to get users.
Aside from this strategy being backwards, there weren’t any concise, actionable guides on how to get users for my project.
Since then, I’ve stopped waiting until I was finished coding to market. And I started writing the book I wish existed.
The no-fluff, tactical playbook on how companies are getting users.
Think of it as an annotated swipe file (or lookbook).
This book is a buffet of strategy. Take what makes sense for your project and leave what doesn’t. Use it as a reference or read all the way through.
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