Images that MUST accompany every startup PR pitch
I’d recommend including at least one of these image types, ideally, all four:
🦸♂️ The Hero Shot Hopefully, you have a product that looks cool. Minimally, you’ll have a clean image that explains your product’s value proposition. Pictures are worth a thousand words — invest in them
🏙️ The Office Logo A reasonable alternative to the “hero shot” is a photo of the founders against the backdrop of a semi-artful logo in your startup’s well-lit lobby. Even a photo of the logo in your office can be a decent option.
🦁 The Logo in the Wild A photo of your logo out in the world is a powerful asset. The context clues help explain to potential readers what your startup does, and it demonstrates you’ve actually built something.
🎨 The Illustrated Logo If you don’t have the time/budget to make rich visual assets, at least ensure that you prep a high-resolution version of your logo.
Another easy option is to put your logo over a piece of stock art that provides some context. Get a free image from Unsplash, add a couple of adjustment layers in Photoshop, and you’ve got a decent press image.
💻 Logo on a screen
🎭 Logo on a stage
Your logo presented on a large screen at a conference is a decent option for businesses with ephemeral offerings. Like the logo in the wild, it suggests that someone thinks you are important enough to put on stage.
✏️ Logos with Illustrations
📣 Mascots If your product is dull, but you’ve got a playful spirit, it’s an underutilized way to build affinity and recognition.
- Avoid stock art sterility at all costs!
- If you want PR, invest in design