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Sketching and Logo Creation (with Maggie Appleton) — Learn With Jason

05/30/2020 10:04

[Show Notes]

[8:38] Comes up with two or three core themes that we are trying to communicate.


[11:50] During this step try to apply "Yes and" type of thinking.

[13:25] This step is where you come up with potential ideas. Based on your core themes get a long list of "keywords" that apply to those themes.

[25:21] Maggie uses these word-nerd tools when she get stuck on the word association step. Language Exploration Tools:

[32:53] Now the next step is making connections between the words. That is where SCAMPER comes in.

From Wikipedia - SCAMPER

SCAMPER is an acronym that provides a structured way of assisting students to think out of the box and enhance their knowledge. It is thought to protect students' creativity as they mature.

SCAMPER is an activity-based thinking process that can be performed by Cooperative learning. Here the teacher assists the students in choosing a particular topic and helps them to develop it through a structured process. After choosing an idea, the students are given a tale where they perform the activity in steps corresponding to the letters in the name.

  • Substitute comes up with another topic that is equivalent to the present topics.

In our context how can we subsutute a part of the item from one listen with the item in another.

  • Combine adds information to the original topic.
  • Adjust identifies ways to construct the topic in a more flexible and adjusted material.
  • Modify, magnify, minify creatively changes the topic or makes a feature/idea bigger or smaller.
  • Put to other uses identifies the possible scenarios and situations where this topic can be used.
  • Eliminate removes ideas or elements from the topic that are not valuable.
  • Reverse, rearrange evolves a new concept from the original concept.


Everything is a box. Learn to draw boxes and you can draw many things

Same with circles, right. So if you can draw circles and boxes you must be a drawing god!

After doing a light sketch Maggie erases the sketch with a light eraser and draws on top of the "shadow" that is left.

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